But We Already Ask Business Strategy Questions in our Survey!

A survey with business strategy questions is NOT a Strategic Organizational Survey. (See also, The History of Organizational Surveys.) A Strategic Organizational Survey is grounded in the articulation, by your executives, of both strategy and critical success factors. It focuses on the PEOPLE, CUSTOMER, and ENVIRONMENTAL components of your business strategy.

A Strategic Organizational Survey helps your executives embrace the survey as a valuable, objective tool to manage the business and measure progress toward their strategic objectives. The objective data from this survey are usually incorporated into a Balanced Score Card along with other important business measures.

It is important to know how to develop a Strategic Organizational Survey and link your survey to your business strategy.