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Strategic Organizational Survey Examples If the purpose of an Opinion Research Program is to help improve the organization, then we need an understanding of where the organization is going, in terms of its strategic business direction. We cannot look at an Opinion Research Program as simply a tool for employees to tell management areas of concern, so that management can take action to alleviate the problem. A Strategic Opinion Research Program will help you align the survey with your strategic business imperatives. Once aligned, you can assess your progress toward the PEOPLE, CUSTOMER and ENVIRONMENTAL components of your strategic business objectives. Example 1
Example 2
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