What is a Strategic Organizational Survey?

A Strategic Organizational Survey is an objective means to evaluate progress on some of the critical success factors important to your business.  It focuses on strategic areas of PEOPLE, CUSTOMER and ENVIRONMENT.  It complements other strategic areas like FINANCE, MARKETS and TECHNOLOGY, which are not covered in Organizational Surveys.

Creating a Strategic Organizational Survey is a hierarchical process.

Your survey consultant should begin with an overall statement of your business strategy and an articulation of your strategic business objectives. Next your survey consultant should delineate the PEOPLE, CUSTOMER, and ENVIRONMENTAL components of that strategy. From here your survey consultant should identify the critical success factors for those components.

These critical success factors are then translated into content for the survey.  In other words, in a survey we develop objective measures that are reliable and valid measures of the critical success factors. Finally, a process is put in place to provide frequent reporting of these measurements.  Thus, your executives will know whether they are making progress toward their strategic business goals.